Michael N. Phillips is a Content Marketing Manager and Brand Strategist based in Atlanta, GA.

January 2018 - July 2021

Edison Bicycle Company

Brand Strategist⟶ Content Marketing Manager

For a visual portfolio of my work with Edison Bicycles Co click here.

I worked for an electric bike startup based in Atlanta, Georgia, for a few years. Initially, I was hired to create, manage and lead content strategy. I joined the company when the business was declining — the company was overstocked, had supply chain issues, and rapidly lost market share to competitors. I proposed a complete rebrand, relaunch, and repositioning of the company in a different industry.

The following season they sold out of their entire stock.

The following year (2020), they sold out 5x.

The reality was they were too focused on how great their product was. I believed the city and community had a greater need for the product. After hiring a creative team, the entire brand’s messaging and mission, from “Get There Faster” to “Built For You.”.

In 6 months, the company went from a dusty shop filled with bikes, to fill the city streets and bike paths with families and commuters.

Across my career, I’ve worked with great companies as a content marketing manager, brand strategist, and creative director. The narrative throughout my career has consisted of one central theme: people first.

Every campaign, every piece of content, and every decision — has been with a mission to serve people well.

Both —— my teammates and the customer.

While being data-driven, we solve problems for people. I’m looking to work with companies and teams that put people first.

2016 - Present

Content Marketing Manager / Creative Director

Client List: Netflix, Modern Luxury Magazine, The Coca-Cola Company, Dr. Martens Shoes, Edison Bicycles, Montane Sparkling Water, Dry County Brewery, Oxford Pennant, Getaway House, Brooklinen, Canadian Music Week, Big Loud Records, AAAF, Revolution Ice-Cream, King-of-Pops, Courier Magazine by MailChimp, and many others.

November 2014 - September 2019

Interim Campus Director

Every Nation Campus

(Non-Profit)

For several years, I’ve taken on short-term projects managing content and creating campaigns for various companies and artists. I’ve been able to work with some of the best designers, writers, engineers, entrepreneurs, executives, artists, and even celebrity chefs.

From ideating moving campaigns, growing as a storyteller, and producing content for all kinds of people — I’ve learned how impactful strong empathy/soft skills are when leading teams AND creating content for customers.

A significant portion of this work has also come from advocating for representation in the underrepresented spaces commercially, specifically with the AAPI community.

This is where my desire to serve people first, lead great teams, and impact lives began. In college, I began leading a team of other students running a non-profit called Every Nation Campus. While it started with a group of 5, by the end of the semester, it grew into a community of 135 students attending weekly events and regularly serving on campus.

Over five years, I began leading campaigns, producing various forms of content, was trained on developing/ leading teams, expanded partnerships, and learned how to collaborate with multiple organizations with a shared mission.

ETC.

Outside of work, I love to rock-climb and run trails. I have an affinity for learning languages. I’m an avid reader, board game player, and tea drinker. :)